I will help you pinpoint your unique position within the market, (re)define your added value and translate these insights into clever business strategies and marketing plans. Together, we will be able to move mountains.
hire me if you need help
Strategic positioning frameworks, fresh business thinking and innovative marketing plans that fit your organization. You will be able to execute these yourself or I will help you organize the execution by selecting professional partners.
why hiring me helps you being successful in the energy sector
- You will forget about your product, and that’s a good thing...
We are all trying to sell something and we want people to buy into it. However, if you want people to get excited about your product, stop telling about what you are offering and start explaining how you meet their needs. Read more about this marketing principle in my blender blog.
- I am relentless in my questions
My questioning will make you think again and see the bigger picture. I have no historical ballast regarding your company's past and can move away from preconceived ideas. I will approach your business from outside-in which will sharpen your thinking and enable you to spot hidden lucrative trends.
- We will get to the heart of the matter
In-depth technical knowledge, unbounded ambitions and other characteristics that come naturally when you are passionate about your solution could make your plans megalomaniac and blurry. I will distinguish clear pathways, provide a focused strategy and execution framework.
- Thinking about the important and not so much on the urgent
While others focus on their immediate circumstances, not being part of your daily business enables me to focus on what is needed on the long-term.
- I know about the energy sector
With over 7 years of experience working in the B2B smart energy sector, you do not need to explain to me about the people and players, transitions and challenges, and the opportunities characterizing your market.
strategy before tactics
You won't hear me talking about SEO, growth hacking tools, lead generation campaigns or industry partner programs yet. I will avoid diving into the HOW of getting to your goal as fast as possible, as this is tactics not strategy.
Strategic thinking requires that you know WHY you are intent on pursuing any particular course. Putting the strategy before the tactics will increase the ROI of any future investment in (online) marketing activities, tools and channels by 100%.